What’s in a name?
Hmm …
It’s tough to say if it’s because of the play on words, or maybe it was overlooked in the package production, but I don’t think having a product called Assets with a line pointing directly to the buttocks is something women would be clammering in line to purchase.
I can almost see the commerical.
Woman 1: “How do you keep your figure in such great shape?”
Woman 2: “I use Assets.”
Woman 1: “Where can I get some of those?”
Woman 2: “Just look at your nearest Target in the women’s section. Look for the product pointing to the area we’re all trying to hide” (said with a wink of course).
P.S. Please hit “refresh” on your browser today. The site is back to its classic look.
Brandi Said,
May 3, 2006 @ 12:05 am
If I were head of marketing, I wouldn’t choose it.
However… if it made my “assets” look better, I’d buy it!
Keoka Said,
May 3, 2006 @ 11:05 am
Obviously, you have never heard of Spanx. No, not a gentleman’s club (although there is a strip club called Spanks in Reeds Spring, MO). These are pantyhose and girdle-type things that help women stay sucked in. Liposuction without all that nasty surgery. Also please see Nad’s in the women’s product isle. You would be amazed at the names of some of this stuff that us women have to use to make ourselves presentable.
GrantAshe Said,
May 3, 2006 @ 1:16 pm
Or, you can look at it as a humorous marketing idea. I am sure some women helped come up with that. It is funny. I doubt their intention was to, “ridicule women.”
Patti Said,
May 6, 2006 @ 8:45 am
Have you ever heard of the anti-panty? More genious marketing.
Patti Said,
May 7, 2006 @ 9:01 am
In fact, here’s a link. I’m fascinated that this is actually produced and sold.
http://goodtobeyou.com/wowantipanty.html
The Grubesteak Said,
May 7, 2006 @ 10:34 am
Wow, that’s something, Patti.
Do they make one for men? LOL.